Andrew Underwood

I build strategic, clear messaging at scale.

Marketing, Product, Leadership

I'm a marketer, founder, and cross-functional leader based in London.

Creative, strategic marketing lead with 10+ years of global experience in B2B SaaS, technical startups, and open-source projects.

I'm engaged with marketing design, unlocking customer insights, and building scalable systems that deliver on mission-critical objectives.

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Commerce.js

2018-2022 | Vancouver

Commerce.js was an API-first, headless eCommerce platform built for personalised commerce experiences on any device or channel. I co-founded and raised $3M in seed capital from Silicon Valley investors, including Initialized Capital (Garry Tan), Global Founders Capital, and Palm Drive.

Andrew Underwood

Marketing, Product, Leadership

I'm a marketer, founder, and cross-functional leader based in London.

Creative, strategic marketing lead with 10+ years of global experience in B2B SaaS, technical startups, and open-source projects.

I'm engaged with marketing design, unlocking customer insights, and building scalable systems that deliver on mission-critical objectives.

I build strategic, clear messaging at scale.

Silverstripe CMS

2017-2018 | Wellington

Silverstripe is an open-source content management system and framework that empowers developers, content teams and government agencies to build and manage flexible, secure, and scalable websites with ease.

Vega Industries

2016-2017 | Wellington

Vega Industries was a leading provider of marine aids to navigation, offering reliable, high-performance beacons, guidance systems, and control systems to enhance maritime safety worldwide. Acquired by Carmanah in 2017.

3Q Digital

2014-2015 | San Francisco

3Q Digital was a performance marketing agency specialising in data-driven growth strategies across paid media, SEO, and digital transformation. Now operating as DEPT®.

Project Litefoot

2011-2013 | Auckland

Project Litefoot is a New Zealand NGO helping businesses and communities reduce their environmental footprint through tailored sustainability tools and insights.

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Get in touch using the form below, by emailing me using hello at this domain, or by connecting on LinkedIn.

Cronofy

2024-2025 | London

Cronofy's scheduling infrastructure and APIs power interview and meeting scheduling for platforms, products and enterprise teams like Wise, Teamtailor, Personio, Ineed, and Docplanner. I led Cronofy's Marketing function to their €17M raise in 2025.